Stand-Up Pouches for New Hairy Dieters Range by J M Packaging


The Hairy Bikers have launched five low-fat cooking sauces in J M Packaging stand-up pouches under the Hairy Dieters brand.

The JMP pouches are produced in an aluminium laminate with a clear gusset to enable the consumer to view the product contents. The pouches offer at least 12 months ambient shelf-life and  have been gravure printed with a registered matt varnish finish.

As well as the stunning gloss and matt effect, a bold palette of vibrant colours has been used to achieve shelf standout, whilst staying true to the Hairy Dieters personality. The warm, chatty nature of the packs aims to capture King and Myers northern spirit, with cues back to their biker roots featuring in the form of speedometers measuring fat content and cooking time.

The new range is based on recipes from their best-selling book, The Hairy Dieters: How to Love Food and Lose Weight, which sold over a million copies and knocked 50 Shades of Grey off the top spot.

The famous TV chefs have developed their range of new low-fat cooking sauces to fulfil a growing consumer trend to create flavourful food without having to spend hours in the kitchen working from a recipe, and bring innovation to the cooking sauce category.

The five new designs include Beef & Stout Casserole, Chicken Casserole, Chilli con Carne, Sausage Cassoulet and Smoky Paprika Chicken. The sauce pouches are available now in Morrisons with an RRP of £1.99 and will be in other major retailers in the new year.

J M Packaging is delighted to be part of this exciting new project.